The Deep Dark Secrets of Writing a Quick & Dirty Blog Post
(Trust me. This post isn’t pervy.)
I write. A lot.
I write 1-2 articles per day of approximately 1500 words.
I write newsletters for 3 different lists.
I post on social media.
According to Grammarly, they check anywhere between 72,000 and 110,000 words a WEEK from me.
Sometimes, like everyone else, I just don’t feel like writing. However, when you have commitments and deadlines you still have to knock out some content. And that’s how I came up with what I like to call the “Quick & Dirty.”
This works for emails and blog content, which are the crux of what I write. It could likely be adapted to other mediums as well.
Now, there’s one caveat. The Q&D shouldn’t be the entire basis of your website. It should be there for days when you don’t have 3 hours to spend putting together a well-researched piece of content. If all you do is Q&Ds, you aren’t going to be making much money in the long-term.
It’s an extremely simple formula.
We’ll go through this step by step. It’s so easy it’s almost embarrassing.
First, collect content.
I keep a whole collection of interesting news articles and videos in a file on Evernote. I file away things I see on Facebook or when I’m reading the news. Heck, I sometimes even get ideas from BuzzFeed. (Please don’t tell anyone that I’m addicted to finding out what kind of pie I really am or who my ideal celebrity boyfriend is.) Videos are ideally from YouTube so they’re simple to embed in your website.
Anyway, when I am stumped for something to write, I go into my Evernote file and dig something out. I strongly recommend you start a similar file of your own that relates to your niche.
Write an introduction.
Write an intro that makes the topic of the article relevant to your niche. For example, I write about preparedness. I look for content about real-life survival situations, historic crises, natural remedies, and self-reliant solutions. I also like to check out the current events in the news for more fodder.
Write a paragraph about how the content you’re about to share ties in with your main subject. I like to throw in some IntraLinks (links to other related content I’ve already written) in the first or second paragraph.
Introduce the article or video you are using as the basis. It’s will often be something that references another person’s expertise, like “Dr. Smarty Smartpants of the Nuclear Research Ethics Committee has been looking into this subject for years.”
Then, use a quote or a video.
If you’re using written content, quote the article you are using. I use 1-3 paragraphs from an “expert source.”
Always, always, always be sure to include a link back to the original source. Not only could you get in trouble, but it’s a pretty douchey and plagiarize-y thing to do.
Never use more than 20% of someone’s article according to Fair Use guidelines.
If you’re using a video, embed it here. (Go here to learn how to embed a YouTube video on a WordPress site.)
(^^^Those of a similar age will recognize the Ginsu knife commercial reference.)
If you want your article to be longer, you can add some connecting content (another paragraph or two) and quote another expert.
Then add a conclusion.
Finally, write a conclusion that pulls this all together with your topic.
Maybe you sell something that is related to this topic, have an affiliate product that would help someone interested in this topic, you have other content related to the topic, or you want to guide someone to your group or wherever to learn more about the topic. If you can, use your conclusion to direct them to something beneficial to your blog.
And that is Quick & Dirty content.
For reference, here are examples of Q&D content.
It’s not going to win you any awards for journalism, but it will provide a hungry, expectant audience what they want – more from you – when you don’t have much time or inspiration.