How I Get My Content in Front of Millions of People
Lots of folks are producing awesome content but no one knows it.
You can have the best blog posts/podcasts/videos in the universe but if only 12 people see them, you won’t make much of a splash.
There are two strategies I use to get my content out there. Both of them may not work for every person, but you may find that they work well for you.
Many of my articles have been seen by millions of people using the following strategies.
Use a Creative Commons copyright
I have a Creative Commons copyright on my websites and that means that ANYONE is allowed to use my content assuming they follow my requirements.
My requirements are that give me credit, provide a link back to my site, and leave my own links intact. This appears in the footer of my website and above my bio:
Why do I do this when most bloggers spend loads of time running around filing DMCA complaints against the people using their content? Because, quite simply, it grows traffic.
This strategy has multiple benefits:
- It gets my content in front of way more eyeballs
- It gets any affiliate links or products I’m pimping in front of more eyeballs
- It builds my reputation because my work is seen all over the place.
- It helps me to develop a good relationship with other website owners in my niche.
Lots of folks will tell you this is a terrible idea because of SEO, and you’ll have to make your own decision on this. I can tell you that my Google-Fu is way higher than that of the people who are frantically worried about the “scrapers” who are using their content.
Make friends in your niche
This goes hand in hand with my copyright. I have a list of about 30 editors of websites both major and minor to whom I send out links to the things I publish. I try to tailor what I send to the specific editors, so for example, news editors don’t get how-to content and how-to editors don’t get news content.
Included in my list are aggregate sites that do lots of republishing, sites that post links to articles that may be of interest to their readers, and sites that may quote something from my article. People who won’t be interested in republishing sometimes share the posts on their social media accounts.
All of these contacts help me get my work republished all over the internet.
I made most of the contacts by sending a friendly thank you note the first time they republished some of my work. In the note, I asked them if they’d like me to let them know when I post new content. Aggregators, in particular, are always hungry for a flow of content for which they don’t have to search.
You should spend as much or more time promoting content as you do creating it.
It does you no good to spend 5 hours writing an article and then 5 minutes posting it on your personal Facebook timeline and then hoping for the best. Promotion is a job in and of itself and there aren’t any shortcuts.
Some additional places to share your work:
- Google Plus (I never figured it out but some folks love it)
- Linked In (if it goes with your niche)
- Pinterest (try and join some group boards)
- Reddit (they have specific rules, so be careful or you’ll get banned)
If you aren’t going to spend at least an hour or so promoting your work, you might as well not even write anything. Promotion is essential and without it, you’re just wasting your time.